It might be cooling down but these styles just keep heating up.

We've collected some of these most requested styles this season and put them together just for your next design inspo. 

Here's the lineup...

Styles of the Season Email-02.jpg

...now, let's break it down!


Chico State, Gamma Phi Beta

Chico State, Gamma Phi Beta

The Perfect Pullover

One of the most coveted items in the fall and winter months is that go-to sweater. Well, look no further, the big loop terry is first on our list of trendy must-have's!

If you know what a woolly thread pullover is, just imagine it 1000x better!

Trust us when we say that this might just be the softest, warmest pullover you've ever owned...and, get this...you can only get it from South by Sea!

This exclusive item is our definition of "the perfect pullover". 

Don't miss out! 



San Diego State, Kappa Delta

San Diego State, Kappa Delta

The "Lived-In" Look

Next on our list are these acid wash tee's that add the perfect edge to your typical tee shirt.

The distressed look and feel is super-soft and ultra-wearable with jeans or your favorite pair of leggings.

The options are unlimited when it comes to styling this tee.

Throw on some shades and tie off the bottom, or wear it tucked in to some high-waist shorts with a cardigan.

Pair it with a simple PR design and you'll be making headlines on campus!



University of Tampa, Delta Zeta

University of Tampa, Delta Zeta


We've all been there... staring at the closet and thinking "I have nothing to wear".

Sound familiar?

Yeah, us too! That's why we absolutely love this Henley!

This style is easy enough to throw on and fool everyone into thinking you're the "sporty", cool girl.

Easy enough to pair this style staple with a pair of converse and call it a day!

You'll save so much time on getting ready, you'll be able to go flaunt your effortless fashion at the coffee shop before class.



UC Santa Barbara, Kappa Kappa Gamma

UC Santa Barbara, Kappa Kappa Gamma

The Playful Pastel 

Who says fall has to be strictly dark hues?

We are all about this pastel look.

The dreamy cotton candy-esque colors stand out in a crowd and we aren't mad about it!

Best paired with your favorite ombre shades (extra points for heart or star shaped lenses).

Play up these pastels all winter long, we sure will be!



Florida Gulf Coast, Phi Mu

Florida Gulf Coast, Phi Mu

The Retro Ringer 

Alright ladies, dust off your favorite bell bottoms, we are going retro!

These ringer tees are a classic. 

Just go check out re-runs of that 70's show and you'll see what we mean!

Look like you just stepped out of a fab time machine with this style must-have!

SPOTLIGHT: Designer - Jack Sandstrom

This week we are really going behind the scenes...or, in this case, screens.

Our talented designers are a huge part of the printing process. They go above and beyond to create some pretty awesome designs for any occasion. So, we wanted to introduce you to one!


Meet Jack!


                                                      Name: Jack Sandstrom
                                                       Hometown: Seattle, WA
                                                             Job Title: Designer              

Q: How did you first learn about SxS?

I Have had friends who have worked here for nearly 5 years

Q: Before working at South by Sea, what was the most unusual or interesting job you’ve ever had?

I did roofing for my dad's construction company for most of my life growing up....and working on a roof in Seattle is NOT FUN.

Q: How has SxS helped you in your career development?

since i've been with south by sea, I Have taught myself how to use the adobe creative suite. SXS has really allowed me to gain a better understanding of design, as well as the tools & fundamentals within the creative suite.

Q: What do you find the most challenging at work?

One of the more challenging aspects of this job is Being able to create designs that are stylistically well-done, while also maintaining efficiency.

Q: What do you like most about your work?

I get paid to draw everyday!

Q: What has been your favorite project?

I really enjoy Getting to do re-designs of designs from our archive & making designs from scratch during slower business periods.

Q: If you were stuck on an island what three things would you bring?

1. iPod with unlimited battery & playlist
2. machete
3. book on meditation

Q: If you were to write a book about yourself, what would you name it?

Jack Sandstrom: Perpetually Torn Between Pizza and Tacos

Q: Any random facts you could share with us?

 I've created music (rappng & singing) for almost a decade, now. My artist name is "Jack Sandstrom" and you can check out my music on social media. I'm Also a very big believer of Sasquatch...although I've never had an encounter.


Well, that's all we have for now.

We hope you enjoyed getting to know a little bit about one of our designers.

stay tuned for more "Spotlight" posts coming soon!

GET TO KNOW: 2k17 Fall "Stream Team"

We're just over a month into our fall semester college tour and thought it was about time you got to know your ~Stream Team~ a little better!

Our gals have been covering a lot of ground. They have been visiting schools across Virginia, Pennsylvania, West Virginia, Ohio and Michigan and more to come... BUT it's never too late for a formal introduction. 

Without further adeiu, your Fall 2k17 Stream Team!

Left to Right: Jessie Cox & Helen Campo

Left to Right: Jessie Cox & Helen Campo


Fun Facts:

Favorite 2000's Jam: She Will Be Loved by Maroon 5

Strange Phobia: Falling and breaking all my teeth.

Favorite Chip Flavor:  Dill Pickle Lays

Pick an Animal to Be: A Lion! They sleep 20 hours a day...PLUS the females are the real leaders of the pack! 

Hi y'all! My name is Jessie Cox!

I'm 22 and I was a Phi Mu at Bellarmine University in Louisville, KY. In school, I studied business and minored in communications and economics. I was a SxS campus manager for two years while I was in undergrad and loved every minute of it...which helped lead me to this traveling adventure! 

I'm so pumped to be a part of the Stream Team, especially since South by Sea is so close to my heart. Outside of the South by Sea Airstream you can catch me planning my next Disney World trip, eating queso at the local Mexican restaurant, or getting together with my girls to watch the Bachelor. I have a sick obsession with Dr. Pepper, Dalmatians and the Purge movies. I'm so pumped to be a part of something as cool as this and I'm truly living my best life full of XL tee shirts and car karaoke.





Fun Facts:

Store Likely to Max Out Credit Card: Free People

Favorite Food: Mashed potatoes.

3 Bucket List Items: To live abroad again, visit Japan, and learn to surf.

Movie Title For The Story of Your Life: Clueless... lol.






Hi y'all, I'm Helen Campo!

I'm 24 and I was a Zeta Tau Alpha at the University of North Carolina at Chapel Hill, where I studied English literature and public relations. I've always loved to travel, and after studying abroad in London and living in NYC after graduation, I decided to join the South by Sea Stream Team to help me see the United States too!

It's been a blast to get to know the company and meet (and share our awesome apparel with) people at schools we've visited. On the road, I'm loving exploring cities that were never on my radar- I'm already planning my own visit back to Philadelphia! Off the road, I love fashion, interior design, Diet Coke and country music. I have proudly converted Jessie into (almost) as big as Chipotle addict as I am- in the past 10 days, we've had it 8 times and I honestly aspire to one day be that dedicated to a husband or career or something. I'm so stoked to see what's in store for us for the rest of the trip!


This week on South by sea, we want to take a second and tackle some uncharted territory.

you see the pictures of girls enjoying their custom sxs shirts, but what goes on behind the scenes?

our campus managers, are a great resource on college campuses nation wide. so, let us introduce you to one!

Meet, Alexa!

We'll go ahead and let her do the talking and give you the inside scoop on all things cm!


Q: so, first off, how did you hear about south by sea?

a: My adventures with South by Sea first started the summer going into my sophomore year at Illinois Wesleyan University. During that summer, I was babysitting for a family in my hometown and I had to get there super early in the morning (before the kids were even awake). Naturally, I decided to do some online shopping and before I knew it, I had stumbled upon South by Sea while looking for Sigma Kappa shirts. After buying a t-shirt I was absolutely in love with (and still wear over a year later), I began exploring the website...

q: which brings us to the next question, what made you decide to become a campus manger, or how did you find out about the opportunity?

a: Well, after online shopping, I came across the tab for "campus managers". I noticed there wasn’t one for IWU and decided to apply just for the heck of it. Within a few days, I had an interview and was hired! I loved how I had the opportunity to create new and exciting clothing for my chapter and different chapters at my school.

q: what was it like after you became a campus manager?

a: During the fall semester of my sophomore year, I joined the Fraternity and Sorority Programming Board and had my first big order of the year with our Greek life homecoming shirts! Eventually, I became Social Chairman for my sorority and the Executive Vice President of College Panhellenic Council, as well as Executive Director of the Fraternity and Sorority Programming Board. As I got to know more people on campus, more orders started coming in and SXS was starting to become popular through word of mouth.

q: what is your favorite part about being a cm? 

a: Being a Business major with a concentration in Marketing, being a campus manager for South by Sea felt like a natural fit to me! The best part of being a campus manager is seeing all of your hard work literally walking around campus on any given day.



q: so, you must have learned a lot taking on this role?

a: Yeah! This position is teaching more so much more than I ever expected it to! It’s one thing to learn about marketing and finance in a class, but it’s totally different actually being able to apply it to what I’m doing while still in school.

q: how do you see this helping you in the future?

a: Being a campus manager is such an easy way to add relevant and beneficial experience to my resume, and love doing it at the same time.

q: is there anything you are looking forward to coming up?

a: In just a few weeks, the Airstream is coming to IWU and I’m so excited to share South by Sea here live and in person! 


A huge thank you to our awesome CM Alexa over at iwu!

If you or anyone you know might be interested in becoming a cm too, feel free to reach out to us or find out more now! 


We think all Greek life can agree with us when we say that, "bid Day is the best day of the year."

Lucky for us, we were able to experience it all over again with Alpha Xi Delta at Kent State! 





Their bid day theme was, 


"a league all our own".








Kent State's Bid Day was such a blast because we got to see a lot of South By Sea orders come to life... from AXiD foam fingers, baby blue baseball henleys, to baseball caps for all their new members, the Airstream girls were right along side the sisters as around 50 new women slid home to AXiD!

As the Airstream rolled up to the Kent State AXiD house to celebrate, music was booming, decorations were in full gear and each girl was having a blast... not to mention, the Airstream made a great backdrop for Bid Day pictures.


Personally, we think the the iconic silver shell, chic boho style, and our famous cactus car was perfect for the occasion.



Welcome home fuzzies! 


We're so happy you've

found your place


Kent State

Alpha Xi Delta!