The Power of Purple

This past year, we've been going green with the zesty yellow-green shade, "Greenery", Pantone chose to be the star of the show in 2017.

BUT we're coming up on the new year and there's a new kid on the block. 

 Pantone's 2018 Color of the Year is....

Pantone Ultra Violet 2018.jpg

       Okay, guys, we are totally digging this ultra-trendy hue. Professionals at Pantone have been analyzing colors and trends over the past year or so to finally decide on this specific color, and we think they really nailed it on the head this year. We've seen the deep violet slowly creep in as a top pick among many organizations in 2017, so it comes as no surprise that ultra violet is topping the charts as we move into 2018.

        Pantone reports that the, "dramatically provocative and thoughtful purple shade communicates originality, ingenuity, and visionary thinking that points us toward the future." This is something we can definitely get on board with. The mysterious purple hue gives off some major future-esque vibes, which, let's be honest, is all of us trying to figure out the next big steps in our lives. 

        We think this color is the perfect backdrop for any kind of event. From recruitment to philanthropy, and everything in between, Ultra Violet is the go-to for ladies AND gents in 2018.


Check out some of our inspo!



Your 2017 Holiday Gift Guide

May Your Holiday be Merry and Bright-01.jpg

It's that time of year, again!

If you're like us, you left holiday shopping until, well...the holidays. (It's the only natural thing to do, right?)

So, now you're scrambling, thinking of all the friends and family you have to get gifts for (who are impossible to shop for). You might even be asking yourself, "what on earth do I get these people?!" Yep, we have those people in our lives too. From the token "has it all", to the modest "you don't have to get me anything" or simply the "honestly, I have no idea what to get you". BUT no worries, we got you covered this year!

Here are some fail-proof gift ideas for the 2017 gift-giving(szn). 


The "Holla"-Day Sweater

This one's a given. Think about all those invites to "ugly" sweater parties and nights snuggled up next to the fire watching classic holiday movies. This is sure to bring a smile to family and friends alike! 

$28 Buy Now


For the selfie queen...

There's bound to be someone who came to mind when we mentioned selfie! Help the selfie queen in your life step-up their Snapchat or Insta game with this perfect popsocket. Bonus, it doubles as a kickstand for the serial "streamer" too!

Starting at $7.75  Order Now


For the beauty guru...

Let's be honest, who doesn't need a makeup bag? There's nothing better than feeling like you have your life together...and this year we are doing it in the form of a spacious makeup bag (we are talking the size of a normal sheet of paper!). Give the gift of style and practicality with both of our must-have designs!

$12 Buy Now


For the aqua-holic...

Trees aren't the only things going green this year! This eco-friendly water bottle keeps your drink cold (or hot) during any activity. Perfect for anyone; from the avid hiker, to that gym-rat in your life. We'd like to think it makes a pretty cool gift!

Starting at $16 Order Now


For the perpetually cozy...


Okay, we SWEAR by this one! This is the softest, coziest, most coveted sweater on the market. As soon as your friend or relative opens the box and gets their hands on this, you might very well never see them without it on...and we don't blame them! Our exclusive Big Loop Terry Pullover makes the perfect gift this season!

Starting at $49.75 Order Now


For the conventionally trendy... 

Leggings, jeans, yoga pants...this Henley works with them all. This on-trend top is a surefire staple in any wardrobe! You could even gift it to the man in your life, we don't judge.

Starting at $20 Order Now


& when all else fails...

Gift Cards are the real MVP this holiday season. Let your loved ones treat themselves this year with this simple fix! 

From $25 Buy Now


It might be cooling down but these styles just keep heating up.

We've collected some of these most requested styles this season and put them together just for your next design inspo. 

Here's the lineup...

Styles of the Season Email-02.jpg, let's break it down!


Chico State, Gamma Phi Beta

Chico State, Gamma Phi Beta

The Perfect Pullover

One of the most coveted items in the fall and winter months is that go-to sweater. Well, look no further, the big loop terry is first on our list of trendy must-have's!

If you know what a woolly thread pullover is, just imagine it 1000x better!

Trust us when we say that this might just be the softest, warmest pullover you've ever owned...and, get can only get it from South by Sea!

This exclusive item is our definition of "the perfect pullover". 

Don't miss out! 



San Diego State, Kappa Delta

San Diego State, Kappa Delta

The "Lived-In" Look

Next on our list are these acid wash tee's that add the perfect edge to your typical tee shirt.

The distressed look and feel is super-soft and ultra-wearable with jeans or your favorite pair of leggings.

The options are unlimited when it comes to styling this tee.

Throw on some shades and tie off the bottom, or wear it tucked in to some high-waist shorts with a cardigan.

Pair it with a simple PR design and you'll be making headlines on campus!



University of Tampa, Delta Zeta

University of Tampa, Delta Zeta


We've all been there... staring at the closet and thinking "I have nothing to wear".

Sound familiar?

Yeah, us too! That's why we absolutely love this Henley!

This style is easy enough to throw on and fool everyone into thinking you're the "sporty", cool girl.

Easy enough to pair this style staple with a pair of converse and call it a day!

You'll save so much time on getting ready, you'll be able to go flaunt your effortless fashion at the coffee shop before class.



UC Santa Barbara, Kappa Kappa Gamma

UC Santa Barbara, Kappa Kappa Gamma

The Playful Pastel 

Who says fall has to be strictly dark hues?

We are all about this pastel look.

The dreamy cotton candy-esque colors stand out in a crowd and we aren't mad about it!

Best paired with your favorite ombre shades (extra points for heart or star shaped lenses).

Play up these pastels all winter long, we sure will be!



Florida Gulf Coast, Phi Mu

Florida Gulf Coast, Phi Mu

The Retro Ringer 

Alright ladies, dust off your favorite bell bottoms, we are going retro!

These ringer tees are a classic. 

Just go check out re-runs of that 70's show and you'll see what we mean!

Look like you just stepped out of a fab time machine with this style must-have!

SPOTLIGHT: Designer - Jack Sandstrom

This week we are really going behind the scenes...or, in this case, screens.

Our talented designers are a huge part of the printing process. They go above and beyond to create some pretty awesome designs for any occasion. So, we wanted to introduce you to one!


Meet Jack!


                                                      Name: Jack Sandstrom
                                                       Hometown: Seattle, WA
                                                             Job Title: Designer              

Q: How did you first learn about SxS?

I Have had friends who have worked here for nearly 5 years

Q: Before working at South by Sea, what was the most unusual or interesting job you’ve ever had?

I did roofing for my dad's construction company for most of my life growing up....and working on a roof in Seattle is NOT FUN.

Q: How has SxS helped you in your career development?

since i've been with south by sea, I Have taught myself how to use the adobe creative suite. SXS has really allowed me to gain a better understanding of design, as well as the tools & fundamentals within the creative suite.

Q: What do you find the most challenging at work?

One of the more challenging aspects of this job is Being able to create designs that are stylistically well-done, while also maintaining efficiency.

Q: What do you like most about your work?

I get paid to draw everyday!

Q: What has been your favorite project?

I really enjoy Getting to do re-designs of designs from our archive & making designs from scratch during slower business periods.

Q: If you were stuck on an island what three things would you bring?

1. iPod with unlimited battery & playlist
2. machete
3. book on meditation

Q: If you were to write a book about yourself, what would you name it?

Jack Sandstrom: Perpetually Torn Between Pizza and Tacos

Q: Any random facts you could share with us?

 I've created music (rappng & singing) for almost a decade, now. My artist name is "Jack Sandstrom" and you can check out my music on social media. I'm Also a very big believer of Sasquatch...although I've never had an encounter.


Well, that's all we have for now.

We hope you enjoyed getting to know a little bit about one of our designers.

stay tuned for more "Spotlight" posts coming soon!

GET TO KNOW: 2k17 Fall "Stream Team"

We're just over a month into our fall semester college tour and thought it was about time you got to know your ~Stream Team~ a little better!

Our gals have been covering a lot of ground. They have been visiting schools across Virginia, Pennsylvania, West Virginia, Ohio and Michigan and more to come... BUT it's never too late for a formal introduction. 

Without further adeiu, your Fall 2k17 Stream Team!

Left to Right: Jessie Cox & Helen Campo

Left to Right: Jessie Cox & Helen Campo


Fun Facts:

Favorite 2000's Jam: She Will Be Loved by Maroon 5

Strange Phobia: Falling and breaking all my teeth.

Favorite Chip Flavor:  Dill Pickle Lays

Pick an Animal to Be: A Lion! They sleep 20 hours a day...PLUS the females are the real leaders of the pack! 

Hi y'all! My name is Jessie Cox!

I'm 22 and I was a Phi Mu at Bellarmine University in Louisville, KY. In school, I studied business and minored in communications and economics. I was a SxS campus manager for two years while I was in undergrad and loved every minute of it...which helped lead me to this traveling adventure! 

I'm so pumped to be a part of the Stream Team, especially since South by Sea is so close to my heart. Outside of the South by Sea Airstream you can catch me planning my next Disney World trip, eating queso at the local Mexican restaurant, or getting together with my girls to watch the Bachelor. I have a sick obsession with Dr. Pepper, Dalmatians and the Purge movies. I'm so pumped to be a part of something as cool as this and I'm truly living my best life full of XL tee shirts and car karaoke.





Fun Facts:

Store Likely to Max Out Credit Card: Free People

Favorite Food: Mashed potatoes.

3 Bucket List Items: To live abroad again, visit Japan, and learn to surf.

Movie Title For The Story of Your Life: Clueless... lol.






Hi y'all, I'm Helen Campo!

I'm 24 and I was a Zeta Tau Alpha at the University of North Carolina at Chapel Hill, where I studied English literature and public relations. I've always loved to travel, and after studying abroad in London and living in NYC after graduation, I decided to join the South by Sea Stream Team to help me see the United States too!

It's been a blast to get to know the company and meet (and share our awesome apparel with) people at schools we've visited. On the road, I'm loving exploring cities that were never on my radar- I'm already planning my own visit back to Philadelphia! Off the road, I love fashion, interior design, Diet Coke and country music. I have proudly converted Jessie into (almost) as big as Chipotle addict as I am- in the past 10 days, we've had it 8 times and I honestly aspire to one day be that dedicated to a husband or career or something. I'm so stoked to see what's in store for us for the rest of the trip!